Tuesday, November 13, 2012

Softskill Chapter II

Dian Asri Wulandari
20209811 / 4EB07
Tugas Soft Skill
Bab 2


Bussines and Profesional Ethic for Accountans
(Buku Leonard J Brooks)

halaman 76 :

1. Apakah Joan atau Miguel yang benar ? kenapa ?
Jawab :
Joan , karena dia ingin advokasi pengungkapan yang akan mengarah pada dunia yang lebih baik bagi semua. Sebagai contoh, jika kita hanya bisa mendapatkan perusahaan untuk memulai mengungkapkan mereka dampak terhadap masyarakat, dan khususnya lingkungan kita, mereka akan mendorong untuk menetapkan target, dan melakukan lebih baik tahun berikutnya. kita tahu bahwa kehilangan eksternalitas, seperti polusi biaya, tidak disertakan dalam laporan keuangan, tetapi kita bisa berbicara untuk tambahan pengungkapan.

halaman 77 :

1. Siapa pemilik saham yang terlibat dalam keputusan ini ?
Jawab :
Anne Distagne
2. Apakah permasalahan etika terlibat ?
Jawab :
ya, karena disini, Anne Distagne, yang menjabat sebagai CEO di perusahaan Linkage Construction, yang dimana Sue adalah anak buah atau karyawan dari perusahaan tersebut. Disini Anna, sangat egois karena dia seorang pemimpin perusahaannya, dia tidak mau mendengarkan pendapat dari kaeryawannya atau bawahannya, sue .
3. Apa yang seharusnya Sue lakukan ?
Jawab :
Sue sebagai karyawan atau bawahan dari Anne, seharusnya dia terus membantu anne dalam permasalahan di perusahaannya. Walaupun dia hanyalah seorang bawahan dari Anne, dia harus tau juga dimana etika sebagai bawahan dan atasan .

www.gunadarma.ac.id

Tuesday, October 9, 2012

Soft Skill Chapter I


Dian Asri Wulandari
20209811 / 4EB07
Tugas Soft Skill
Bab 1


Bussines and Profesional Ethic for Accountans
(Buku Leonard J Brooks)

( GANJIL )

  1. Mengapa perhatian polusi menjadi sangat penting bagi manajemen dan direktur?
Jawab :
karena seperti yng dikeahui bahwa lapisamn ozon tah menipis yang disebabkan oleh terbatasnya keampuan untuk menekan konsentrasi dari racun-racun dan zat beracun lainnya. Serta banyaknya perusahaan yang tidak memiliki solusi untuk mengatasi polusi air audara yang mereka sebabkan karena alasan biaya. karena itu cepat atau lambat publik yang merasa perhatian terhadap kselamatan akan protest dengan membuat suatu kelompok yg memilik kepentingan yg sama. Mereka mulai menekan perusahaan dan pemerintah secara langsung meningkatkan standar keselamatan untuk emisi perusahaan.       

 3. Apa yang bisa akuntan profesional lakukan untuk mencegah berkembangnya kesenjangan  kredibilitas dan kesenjangan harapan?
Jawab :
Para komite audit dan komite audit keduanya merupakan orang-orang yang berbeda dengan direktur.memiliki panduan yang luas soal penciptaan perusahaan,dan peningkatan desain pelaporan untuk mempromosikan integritas perusahaan dan daat mnghadapi krisis ini.         

  5. Mengapa mungkin perilaku korporasi yang beretika menyebabkan profitabilitas yang lebih tinggi?
Jawab :
Karena para investor melihat dana yang mereka investasikan itu untuk apa saja. Apabila penggunaan dana yang sudah dinvestasikan dapat digunakan dengan bijak oleh perusahaan tentunya para investor tidak akan ragu untuk menanamkan lebih banyak dananya dan tentukan dapat menambah laba atau profitabilits perusahaan. Contohnya penggunaan dana untuk pembuatan dana pensiun. pertanggungjawaban terhadap suatu dana juga dapat menarik perhatian terhadap publik apalgi dananya untuk dana sosial.

7.Bagaimana perusahaan memastikan bahwa karyawan mereka berperilaku etis?
Jawab :
Dengan membuat kode etik / panduan. Setelah melaksanakan kode,memonitor kegiatan yang berhubungan dan melakukan pelaporan tentang perilaku baik secara internal maupun eksteral>
  
9. Apa saja elemen umum dari tiga pendekatan untuk pengambilan keputusan etis yang secara singkat diuraikan dalam bab?
Jawab :
Yang pertama apakah keputusan tersebut menyediakan keuntungan untuk masyarakat.Yang kedua apakah keputusan tersebut adil. dan terakhir apakan kebutusan itu benar.

www.gunadarma.ac.id

Thursday, June 21, 2012

Cannes 2012: 'Twitter is the second screen to TV', Twitter chief tells brands


The social media site is "the second screen to TV", Costolo said, and brands should "connect the dots" of their marketing investment "on this screen to the one on that screen" for a multiple perspective.
Costolo's speech, a bid for brands' attention, marked Twitter's debut as an official participant at the Cannes Lions Festival – last year its executives attended the event, but remained on its fringes.
During his talk, Costolo highlighted Burberry, H&M, P&G's US detergent brand Tide, and Porsche as brands that are already using Twitter to stretch their marketing budgets.
He said: "H&M spent a lot of money with [David] Beckham for the Super Bowl in the US and tweeted about the Beckham ads throughout the game's ad breaks. If you're spending this kind of money, you have to layer conversation on top to extend the runway of your investment."
Costolo cited Tide and the marketing of the film 'Prometheu' s as examples of brands that used Twitter reaction to an event as content for TV ads.
The P&G detergent was used to clean up a crash site at Daytona, images of which were tweeted by P&G and then used as the basis for a 30-second ad.
Promotion for the Ridley Scott film 'Prometheus' last month featured an ad made in real time using Twitter reaction to a trailer shown in an earlier commercial break.
"So you can use the platform to create the conversation [as well as using] the platform to create the 30-second spot," said Costolo.
Burberry was among the "real-time brands" doing "a great job of leveraging this world" when it tweeted pictures of models backstage at London Fashion Week coming on to the runway before the audience could see them.
Brands could have an "incredibly simple message" on Twitter as Porsche did with a promoted Tweet that got "unheard of levels of engagement" of 87%, "because the engagement [was] integrated into the conversation – not hanging around it."
Costolo urged brands to adapt campaigns "for the moment instead of planning campaigns for the future".
He hailed an Audi R8 Twitter campaign that "created so much buzz that, when discontinued, there was an outcry, so they brought it back" as a "great example" of this.
size� j 7 0 p� Ю amily:"Arial","sans-serif";mso-fareast-font-family:"Times New Roman"; color:black'>"It may be the first medium where the buyers have more information about the price, the value and the amount of inventory than the seller," said Krux President Gordon McLeod.
j � y e p� Ю B of storage. Microsoft said they would be priced at a similar rate to other tablets using the same type of processor built by other firms.
It added that the Intel-based versions would be offered with either 64GB or 128GB of storage and would have price tags comparable to ultrabook laptops.
Different chipsets
One tech analyst told the BBC that other hardware makers were likely to feel aggrieved by the news.
"Microsoft can offer a competitive price for these specifications as it doesn't need to pay itself a licence for the Windows 8 software which other manufacturers will have to do, and that might make its PC and tablet-making partners unhappy," said Carolina Milanesi, research vice president at the technology consultants Gartner.
She added that the firm appeared to have focused on a specific part of the market which wanted a more powerful device than the iPad.
"They seem to be be targeting a professional audience," she said.
"So they are going head-to-head with Apple within the corporate sector. Price will be key - these devices won't be at the bottom end of the market. They will probably let other manufacturers fight over that space."
By contrast the tech research firm Forrester said it thought the focus for ARM-based Surface tablets would be consumers, rather than the enterprise sector.
But one of its analysts warned there was a risk customers would shy away if they found it confusing distinguishing between the two types of Windows 8 experience. This will be the first time Microsoft will offer a version of its PC system designed for chips based on ARM's architecture.
"Microsoft will be its own worst enemy in this market,"blogged Sarah Rotman Epps.
"Consumers aren't used to thinking about chipsets. Choice is a key tenet of Windows, but too much choice is overwhelming for consumers. Apple gets this, and limits iPad options to connectivity, storage, and black… or white."
ARM's ambitions
Despite the potential for confusion, British chip designer ARM said it was "excited" by the news.
The firm's designs have already proved popular with smartphone makers, but Microsoft's support for its technology in Windows 8 offers it the potential to expand into a market dominated until now by Intel and AMD.
"This represents a significant milestone in Microsoft's journey to expand the support of the Windows operating system and embrace the ARM architecture," said Lance Howarth, the firm's vice president of marketing.
"With the Surface for Windows RT announcement we are delighted to see yet another example of this partnership in action which follows on from various Windows RT devices demonstrated at Taiwan's Computex show recently."
Intel said it was also "pleased" about Microsoft's move.
"Intel believes in and supports an open and healthy ecosystem that delivers a broad scale of innovation and choice in solutions and user experiences," a statement said.
"We also believe Windows 8 on Intel architecture will deliver the most complete experience with the best performance and compatibility across all computing platforms."

LG quietly slips out of the tablet market


LG is choosing to focus on Android smartphones, and hence has decided not add to its Android-powered Optimus Pad tablet, which debuted at the Mobile World Congress in Spain last year. To those who have forgotten this particular tablet, the Optimus Pad has an 8.9-inch screen, dual-facing 5MP cameras, 32GB of storage and a 3D camera for taking photos or videos.
“We’ve decided to put all new tablet development on the back burner for the time being in order to focus on smartphones,” said Ken Hong, LG’s global communications director.
In truth, this announcement is not overly surprising given LG’s lack of products in the tablet arena, but it does illustrate just how badly LG has failed in a market where Samsung – its great domestic rival for making TV and display monitors – has become so prominent.
Nonetheless, LG will still retain some presence in the tablet market, as its LG Display subsidiary is a heavyweight in the tablet display space. Indeed, the firm supplied display panels to Apple for the iPad 1 and iPad 2, and market researcheriSuppli claimed late last year that LG Display supplies around one in two tablet displays.
m;ma� - i p� Ю ;margin-bottom:12.0pt; margin-left:6.7pt;line-height:18.0pt;background:white'>Forrester Research estimates that real-time bidding will constitute 18% of the online display-ad market this year, up from 13% last year.
"It's gone from virtually zero in 2009 to about a fifth of the entire market right now," said Michael Greene, a Forrester senior analyst. "We've moved from a traditional advertising model of buying 1,000 impressions. Now you evaluate and buy a single impression."
To make the auctions work, advertising companies are racing to place tracking technology on as many websites as possible. That technology gives them user and Web-page data to sell in the auction.
Krux in its latest study found that more than 300 companies collected data about users, up from 167 companies in 2010. The latest figure easily topped the 131 companies that The Wall Street Journal identified in a 2010 survey of tracking on the 50 most-visited websites.
More than half the time, Krux found that data collectors were piggybacking on each other. For example, when a user visited a website that had code for one tracking technology, the data collection would call out to and trigger other tracking technologies that weren't embedded on the site. As a result of such piggybacking, websites often don't know how much data are being collected about their users.
"It may be the first medium where the buyers have more information about the price, the value and the amount of inventory than the seller," said Krux President Gordon McLeod.
j � y e p� Ю B of storage. Microsoft said they would be priced at a similar rate to other tablets using the same type of processor built by other firms.
It added that the Intel-based versions would be offered with either 64GB or 128GB of storage and would have price tags comparable to ultrabook laptops.
Different chipsets
One tech analyst told the BBC that other hardware makers were likely to feel aggrieved by the news.
"Microsoft can offer a competitive price for these specifications as it doesn't need to pay itself a licence for the Windows 8 software which other manufacturers will have to do, and that might make its PC and tablet-making partners unhappy," said Carolina Milanesi, research vice president at the technology consultants Gartner.
She added that the firm appeared to have focused on a specific part of the market which wanted a more powerful device than the iPad.
"They seem to be be targeting a professional audience," she said.
"So they are going head-to-head with Apple within the corporate sector. Price will be key - these devices won't be at the bottom end of the market. They will probably let other manufacturers fight over that space."
By contrast the tech research firm Forrester said it thought the focus for ARM-based Surface tablets would be consumers, rather than the enterprise sector.
But one of its analysts warned there was a risk customers would shy away if they found it confusing distinguishing between the two types of Windows 8 experience. This will be the first time Microsoft will offer a version of its PC system designed for chips based on ARM's architecture.
"Microsoft will be its own worst enemy in this market,"blogged Sarah Rotman Epps.
"Consumers aren't used to thinking about chipsets. Choice is a key tenet of Windows, but too much choice is overwhelming for consumers. Apple gets this, and limits iPad options to connectivity, storage, and black… or white."
ARM's ambitions
Despite the potential for confusion, British chip designer ARM said it was "excited" by the news.
The firm's designs have already proved popular with smartphone makers, but Microsoft's support for its technology in Windows 8 offers it the potential to expand into a market dominated until now by Intel and AMD.
"This represents a significant milestone in Microsoft's journey to expand the support of the Windows operating system and embrace the ARM architecture," said Lance Howarth, the firm's vice president of marketing.
"With the Surface for Windows RT announcement we are delighted to see yet another example of this partnership in action which follows on from various Windows RT devices demonstrated at Taiwan's Computex show recently."
Intel said it was also "pleased" about Microsoft's move.
"Intel believes in and supports an open and healthy ecosystem that delivers a broad scale of innovation and choice in solutions and user experiences," a statement said.
"We also believe Windows 8 on Intel architecture will deliver the most complete experience with the best performance and compatibility across all computing platforms."

Online Tracking Ramps Up


Online tracking on 50 of the most-visited websites has risen sharply since 2010, driven in part by the rise of online-advertising auctions, according to a new study by data-management company Krux Digital Inc.
The average visit to a Web page triggered 56 instances of data collection, up from just 10 instances when Krux conducted its initial study, in November 2010. The latest study was conducted last December.
The rapid rise in the number of companies collecting data about individuals' Web-surfing behavior is testament to the power of the $31 billion online-advertising business, which increasingly relies on data about users' Web surfing behavior to target advertisements.
Krux, which sells a service for website publishers to protect their customer data, conducted its survey by automatically crawling six to 10 pages on each of the 50 most-visited sites as measured by comScore Inc. The study didn't includes sites that require a user to log in, and Krux didn't identify the sites it surveyed.


Despite rising privacy concerns, the online industry's data-collection efforts have expanded in the past few years. One reason is the popularity of online auctions, where advertisers buy data about users' Web browsing. Krux estimated that such auctions, known as real-time bidding exchanges, contribute to 40% of online data collection.
In real-time bidding, as soon as a user visits a Web page, the visit is auctioned to the highest bidder, based on attributes such as the type of page visited or previous Web browsing by the user. The bidding is done automatically using computer algorithms.
Forrester Research estimates that real-time bidding will constitute 18% of the online display-ad market this year, up from 13% last year.
"It's gone from virtually zero in 2009 to about a fifth of the entire market right now," said Michael Greene, a Forrester senior analyst. "We've moved from a traditional advertising model of buying 1,000 impressions. Now you evaluate and buy a single impression."
To make the auctions work, advertising companies are racing to place tracking technology on as many websites as possible. That technology gives them user and Web-page data to sell in the auction.
Krux in its latest study found that more than 300 companies collected data about users, up from 167 companies in 2010. The latest figure easily topped the 131 companies that The Wall Street Journal identified in a 2010 survey of tracking on the 50 most-visited websites.
More than half the time, Krux found that data collectors were piggybacking on each other. For example, when a user visited a website that had code for one tracking technology, the data collection would call out to and trigger other tracking technologies that weren't embedded on the site. As a result of such piggybacking, websites often don't know how much data are being collected about their users.
"It may be the first medium where the buyers have more information about the price, the value and the amount of inventory than the seller," said Krux President Gordon McLeod.
j � y e p� Ю B of storage. Microsoft said they would be priced at a similar rate to other tablets using the same type of processor built by other firms.
It added that the Intel-based versions would be offered with either 64GB or 128GB of storage and would have price tags comparable to ultrabook laptops.
Different chipsets
One tech analyst told the BBC that other hardware makers were likely to feel aggrieved by the news.
"Microsoft can offer a competitive price for these specifications as it doesn't need to pay itself a licence for the Windows 8 software which other manufacturers will have to do, and that might make its PC and tablet-making partners unhappy," said Carolina Milanesi, research vice president at the technology consultants Gartner.
She added that the firm appeared to have focused on a specific part of the market which wanted a more powerful device than the iPad.
"They seem to be be targeting a professional audience," she said.
"So they are going head-to-head with Apple within the corporate sector. Price will be key - these devices won't be at the bottom end of the market. They will probably let other manufacturers fight over that space."
By contrast the tech research firm Forrester said it thought the focus for ARM-based Surface tablets would be consumers, rather than the enterprise sector.
But one of its analysts warned there was a risk customers would shy away if they found it confusing distinguishing between the two types of Windows 8 experience. This will be the first time Microsoft will offer a version of its PC system designed for chips based on ARM's architecture.
"Microsoft will be its own worst enemy in this market,"blogged Sarah Rotman Epps.
"Consumers aren't used to thinking about chipsets. Choice is a key tenet of Windows, but too much choice is overwhelming for consumers. Apple gets this, and limits iPad options to connectivity, storage, and black… or white."
ARM's ambitions
Despite the potential for confusion, British chip designer ARM said it was "excited" by the news.
The firm's designs have already proved popular with smartphone makers, but Microsoft's support for its technology in Windows 8 offers it the potential to expand into a market dominated until now by Intel and AMD.
"This represents a significant milestone in Microsoft's journey to expand the support of the Windows operating system and embrace the ARM architecture," said Lance Howarth, the firm's vice president of marketing.
"With the Surface for Windows RT announcement we are delighted to see yet another example of this partnership in action which follows on from various Windows RT devices demonstrated at Taiwan's Computex show recently."
Intel said it was also "pleased" about Microsoft's move.
"Intel believes in and supports an open and healthy ecosystem that delivers a broad scale of innovation and choice in solutions and user experiences," a statement said.
"We also believe Windows 8 on Intel architecture will deliver the most complete experience with the best performance and compatibility across all computing platforms."

iPads and Windows 8 will drive tablet sales to double by 2016, says IDC


Tablet demand isn’t showing any signs of slowing down, with market researcher IDC today upwards revising its forecast for 107.4 million tablets to be sold in 2012, before more than doubling to 222.1 million units by 2016.
The research firm announced its findings in its latest Worldwide Quarterly Media Tablet and eReader Tracker, and believes that future tablet sales will be driven by Windows 8, as well as demand in the commercial space.
"Demand for media tablets remains robust, and we see an increasing interest in the category from the commercial side," said Tom Mainelli, research director of mobile connected devices at IDC. "We expect pending new products from major players, increasingly affordable mainstream devices, and a huge marketing blitz from Microsoft around Windows 8 to drive increased consumer interest in the category through the end of the year."
IDC believes that Apple’s iOS will continue to dominate over Android, and claims that iOS market share will increase from 58.2% in 2011 to 62.5% in 2012, with Android falling from 38.7% to 36.5% over the same time-frame. RIM’s Blackberry sits in a distant third place, and is forecast to drop from 1.7% to 1%.
“After a very strong launch of new products in March, Apple's iPad shows few signs of slowing down," added Mainelli. "The addition of the Retina Display and 4G capabilities to the third-generation products clearly enticed many current owners to upgrade. And Apple's decision to keep two iPad 2s in the market at lower prices--moving the entry-level price down to $399--seems to be paying off as well.
"If Apple launches a sub-$300, 7-inch product into the market later this year as rumored, we expect the company's grip on this market to become even stronger."
IDC does not include Windows 8 or Windows RT tablets in its Media Tablet Tracker forecasting service, as they appear in the PC forecast, but the firm does plan to revise the way it tracks tablet sales in the next quarter. The group expects Windows 8 tablets to boost the overall tablet market, but not necessarily take share away from Apple or Android.
As a side note, the research group also interestingly stated that low-cost tablets are having a negative impact on eReaders, with the firm now having ‘significantly’ reduced its forecast for the form-factor for 28 million units to be shipped this year. Approximately 28.2 million eReaders were shipped in 2011, according to IDC.
desiu � o p� Ю r editions of Windows, although some programs will need to be updated to be compatible.
The specifications mean the Surface tablets have bigger screens than the iPad but are heavier.
Pen input
A variety of accompanying covers can be attached using built-in magnets. They double as keyboards with trackpads. One version is flat while the other offers keys that can be depressed.
The devices are also designed to work with a pen accessory using what the firm dubbed "digital ink". When the stylus is held close to the screen of the tablet it ignores touch-input from the users' hands and "samples" the ink at 600dpi (dots per inch).
The ARM-based version will be available with either 32GB (gigabytes) or 64GB of storage. Microsoft said they would be priced at a similar rate to other tablets using the same type of processor built by other firms.
It added that the Intel-based versions would be offered with either 64GB or 128GB of storage and would have price tags comparable to ultrabook laptops.
Different chipsets
One tech analyst told the BBC that other hardware makers were likely to feel aggrieved by the news.
"Microsoft can offer a competitive price for these specifications as it doesn't need to pay itself a licence for the Windows 8 software which other manufacturers will have to do, and that might make its PC and tablet-making partners unhappy," said Carolina Milanesi, research vice president at the technology consultants Gartner.
She added that the firm appeared to have focused on a specific part of the market which wanted a more powerful device than the iPad.
"They seem to be be targeting a professional audience," she said.
"So they are going head-to-head with Apple within the corporate sector. Price will be key - these devices won't be at the bottom end of the market. They will probably let other manufacturers fight over that space."
By contrast the tech research firm Forrester said it thought the focus for ARM-based Surface tablets would be consumers, rather than the enterprise sector.
But one of its analysts warned there was a risk customers would shy away if they found it confusing distinguishing between the two types of Windows 8 experience. This will be the first time Microsoft will offer a version of its PC system designed for chips based on ARM's architecture.
"Microsoft will be its own worst enemy in this market,"blogged Sarah Rotman Epps.
"Consumers aren't used to thinking about chipsets. Choice is a key tenet of Windows, but too much choice is overwhelming for consumers. Apple gets this, and limits iPad options to connectivity, storage, and black… or white."
ARM's ambitions
Despite the potential for confusion, British chip designer ARM said it was "excited" by the news.
The firm's designs have already proved popular with smartphone makers, but Microsoft's support for its technology in Windows 8 offers it the potential to expand into a market dominated until now by Intel and AMD.
"This represents a significant milestone in Microsoft's journey to expand the support of the Windows operating system and embrace the ARM architecture," said Lance Howarth, the firm's vice president of marketing.
"With the Surface for Windows RT announcement we are delighted to see yet another example of this partnership in action which follows on from various Windows RT devices demonstrated at Taiwan's Computex show recently."
Intel said it was also "pleased" about Microsoft's move.
"Intel believes in and supports an open and healthy ecosystem that delivers a broad scale of innovation and choice in solutions and user experiences," a statement said.
"We also believe Windows 8 on Intel architecture will deliver the most complete experience with the best performance and compatibility across all computing platforms."

Microsoft has unveiled Surface - its own-brand family of tablets.



The touchscreen computers will be powered by its upcoming Windows 8 system and contain a choice of an Intel or ARM-based processor.
It allows the firm to challenge Apple's bestselling iPad with a device that can run standard applications such as its own Office programs and Photoshop.
But it puts Microsoft in competition with other manufacturers planning to release tablets designed for Windows 8.
The company's chief executive, Steve Ballmer, said he had wanted to give the software "its own companion hardware".
The devices have 10.6 inch (26.9cm) displays, built-in kickstands and are housed in magnesium cases - which the company described as the first of their kind.
The ARM-based tablets are 9.3mm (0.4 inches) thick - slightly less than the iPad - and run the Windows RT version of the new system. The Verge reported that the chipset will be built by Nvidia. Third-party developers must rewrite programs from scratch to run on the system's Metro interface to work on these devices.
The versions using Intel's x86 technology run Windows 8 Pro and are 13.5mm (0.5 inches) thick. These can run Metro and an updated version of the "classic" desktop meaning they can use software designed for earlier editions of Windows, although some programs will need to be updated to be compatible.
The specifications mean the Surface tablets have bigger screens than the iPad but are heavier.
Pen input
A variety of accompanying covers can be attached using built-in magnets. They double as keyboards with trackpads. One version is flat while the other offers keys that can be depressed.
The devices are also designed to work with a pen accessory using what the firm dubbed "digital ink". When the stylus is held close to the screen of the tablet it ignores touch-input from the users' hands and "samples" the ink at 600dpi (dots per inch).
The ARM-based version will be available with either 32GB (gigabytes) or 64GB of storage. Microsoft said they would be priced at a similar rate to other tablets using the same type of processor built by other firms.
It added that the Intel-based versions would be offered with either 64GB or 128GB of storage and would have price tags comparable to ultrabook laptops.
Different chipsets
One tech analyst told the BBC that other hardware makers were likely to feel aggrieved by the news.
"Microsoft can offer a competitive price for these specifications as it doesn't need to pay itself a licence for the Windows 8 software which other manufacturers will have to do, and that might make its PC and tablet-making partners unhappy," said Carolina Milanesi, research vice president at the technology consultants Gartner.
She added that the firm appeared to have focused on a specific part of the market which wanted a more powerful device than the iPad.
"They seem to be be targeting a professional audience," she said.
"So they are going head-to-head with Apple within the corporate sector. Price will be key - these devices won't be at the bottom end of the market. They will probably let other manufacturers fight over that space."
By contrast the tech research firm Forrester said it thought the focus for ARM-based Surface tablets would be consumers, rather than the enterprise sector.
But one of its analysts warned there was a risk customers would shy away if they found it confusing distinguishing between the two types of Windows 8 experience. This will be the first time Microsoft will offer a version of its PC system designed for chips based on ARM's architecture.
"Microsoft will be its own worst enemy in this market,"blogged Sarah Rotman Epps.
"Consumers aren't used to thinking about chipsets. Choice is a key tenet of Windows, but too much choice is overwhelming for consumers. Apple gets this, and limits iPad options to connectivity, storage, and black… or white."
ARM's ambitions
Despite the potential for confusion, British chip designer ARM said it was "excited" by the news.
The firm's designs have already proved popular with smartphone makers, but Microsoft's support for its technology in Windows 8 offers it the potential to expand into a market dominated until now by Intel and AMD.
"This represents a significant milestone in Microsoft's journey to expand the support of the Windows operating system and embrace the ARM architecture," said Lance Howarth, the firm's vice president of marketing.
"With the Surface for Windows RT announcement we are delighted to see yet another example of this partnership in action which follows on from various Windows RT devices demonstrated at Taiwan's Computex show recently."
Intel said it was also "pleased" about Microsoft's move.
"Intel believes in and supports an open and healthy ecosystem that delivers a broad scale of innovation and choice in solutions and user experiences," a statement said.
"We also believe Windows 8 on Intel architecture will deliver the most complete experience with the best performance and compatibility across all computing platforms."

'Twitter is the second screen to TV', Twitter chief tells brands


The social media site is "the second screen to TV", Costolo said, and brands should "connect the dots" of their marketing investment "on this screen to the one on that screen" for a multiple perspective.
Costolo's speech, a bid for brands' attention, marked Twitter's debut as an official participant at the Cannes Lions Festival – last year its executives attended the event, but remained on its fringes.
During his talk, Costolo highlighted Burberry, H&M, P&G's US detergent brand Tide, and Porsche as brands that are already using Twitter to stretch their marketing budgets.
He said: "H&M spent a lot of money with [David] Beckham for the Super Bowl in the US and tweeted about the Beckham ads throughout the game's ad breaks. If you're spending this kind of money, you have to layer conversation on top to extend the runway of your investment."
Costolo cited Tide and the marketing of the film 'Prometheu' s as examples of brands that used Twitter reaction to an event as content for TV ads.
The P&G detergent was used to clean up a crash site at Daytona, images of which were tweeted by P&G and then used as the basis for a 30-second ad.
Promotion for the Ridley Scott film 'Prometheus' last month featured an ad made in real time using Twitter reaction to a trailer shown in an earlier commercial break.
"So you can use the platform to create the conversation [as well as using] the platform to create the 30-second spot," said Costolo.
Burberry was among the "real-time brands" doing "a great job of leveraging this world" when it tweeted pictures of models backstage at London Fashion Week coming on to the runway before the audience could see them.
Brands could have an "incredibly simple message" on Twitter as Porsche did with a promoted Tweet that got "unheard of levels of engagement" of 87%, "because the engagement [was] integrated into the conversation – not hanging around it."
Costolo urged brands to adapt campaigns "for the moment instead of planning campaigns for the future".
He hailed an Audi R8 Twitter campaign that "created so much buzz that, when discontinued, there was an outcry, so they brought it back" as a "great example" of this.

Tuesday, June 12, 2012

Introduce my self

Hello everyone,

My name is Dian Asri Wulandari. I am from Depok City, in the Republic of Indonesia. I was born in Depok too, in the Republic of Indonesia. Now, I live at Kejayaan Street, Depok City, Indonesia. I am 21 years old. I graduated from Tugu Ibu High School, in Depok, Indonesia. In high school, and now collage at University of Gunadarma, Faculty of Economic. I was in the Gymnastics club. My five favorite foods are rice, steak, fried rice, chocolate , and all kind of ice cream . I like to drink cola, water, and juice. I hate banana. My favorite activities are watching movies, traveling, shopping, studying, and teaching. My dream is to make family memories, family, business, travel and be an accountant .

Bamboo is a good product for our environment


For making a good product, the company usually use a practical material such as plastic. but plastic is not good for our environment because plastic is really hard to disheveled.


And now for fulfill my task about new product, i would like to make a new product which the material is from bamboo. I want to make a recycle bin from it. and Bamblove is the name of my product.

The advantage from my product are : easy to produce, has a cheap material, easy to clean, and ofcourse this product really friendly to our environtment. The disadvantage are : because bamboo is a plant so if we rare to clean this up usually moss will live in around the side of bamboos.

At first i will make this product with my brother because he really good in art and design, then if i get some profit i will take a several employees for fulfill the order if the order get increase.

I hope everyone will love this product as they love their environtment

Thursday, May 3, 2012


Nama : Dian Asri Wulandari
NPM   : 20209811
Kelas   : 3EB07

Will The HOUSE Of REPRESENTATIVES Approved Fuel Prices Going Up?

The spotlight is on Indonesia people's will in the direction of the House of Representatives. The House of Representatives in plenary meeting later attitude will determine the associated discussion RAPBN-P 2012 which would imposes up or whether subsidized fuel oil prices.
Leader of the House of Representatives call there are two crucial matter of fuel material will be discussed in plenary meeting later. The first matter related to the number of energy subsidies. There are two options that appear. The first option, energy subsidies given Rp 225 trillion FUEL subsidy with details worth Rp 137 trillion, Rp 65 billion electricity subsidies, fiscal risk and reserve energy worth Rp 23 trillion. These options allow the Government to raise fuel prices.
As for the second option, the energy subsidy of Rp 133 billion in FUEL subsidies worth Rp 178 trillion worth of electricity subsidies, Rp 65 billion fiscal reserves, and the risk of Rp 23 trillion energy. This option retains the current fuel prices.
Finance Minister Agus Martowardojo mentions only the first option which will be brought to the plenary discussion based on the results of the Agency's budget.
The second matter, The House of Representatives will take the decision whether or not to amend the article 7 Paragraph 6 of the 2012 APBN legislation that mentions retail selling price of subsidized FUEL not go up. If amended, the Government can raise the price of fuel.
Deputy Chairman of the House of Representatives of Indonesia Democratic Party Faction Struggle Pramono Anung said, the decision will be made by open voting. If all members are present, a total of 560 members of 9 faction will give voting rights.
Until now, the political party oposis, PDI-P (94 persons), Gerindra (26 people), and Hanura (17 persons) are still at its discretion refuse the increase in fuel prices. If the entire third political party that present politicians and solid, 137 votes will reject options that imposes fuel prices rise.
The PKS, who joined in a coalition, being opposite the Government. The same attitude is decided Golkar in the last moment. The decision was taken after the Democratic Party Faction Chairman Jafar Hafsah (non-active) that are cornering the Golkar Chairman Aburizal Bakrie aka Ical.
If all members of the PKS (57 people) and Golkar (106) present in the plenary as well as take the same attitude with the statement of the party, the people's representatives who will resist the price hike up to 300 people.

My Comment :
in my opinion, a conflict rising fuel prices or whether it is too strongly expressed. We live in a democratic State, should the Government not limited to highly disputed. what the community is no greatest ethical treatise. may participate, but shouldn't do negative things or anarchist.